PLANET WILD

Working Student Social Media Assistant

Planet Wild is a global community of people who deeply care about the planet. Every month, the team goes on a mission to rewild endangered species, clean up ocean floors, and restore entire landscapes. The missions are based on community votes, vetted for high impact, and results are video-documented for anyone to see first-hand.

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M Y R O L E

Y E A R

2023 - Present

C H A N N E L S

YouTube, Discord, Instagram, TikTok

Website: Planet Wild

Skills Involved

• Social media management • Community engagement • Customer communication and support • Content creation • Mission research • Detailed query responses • Call-to-action development • Landing page strategy • Conversion rate optimization • Email marketing • YouTube Shorts scripting

YouTube Shorts Scripting

Growth

20%

YouTube

SUBSCRIBER INCREASE

16%

INCREASED POST ENGAGEMENTS

Over past six months // 2024

Instagram

31%

ACCOUNTS REACHED

10%

INCREASED POST ENGAGEMENTS

14%

INCREASED POST IMPRESSIONS

Over past three months // 2024

Marketing Campaigns

6%

INCREASE IN PLANET WILD'S IN-APP MONTHLY PAID MEMBERSHIP

Over past six months // 2024

Mission: Planting Additional Trees for Food Forest.

Location: Senegal

Goal: Planting an additional tree for every comment received on Planet Wild and Andrew Millison's (collaborator) sister video.

My Role: Tracked and sorted 22,144 comments across videos by Planet Wild and collaborator Andrew Millison, and provided the final count for social media publication.

Mission: Restoring Scotland’s Ancient Forests.

Location: Scotland

Goal: To rewild an additional square meter of Scottish forest for every comment Planet Wild's mission video receives.

My Role: I tracked and sorted 27,477 comments, which resulted in rewilding an additional 27,477 square meters of forest. I compiled and published the final results on our social media channels.

Link: Click here

Link: Click here

Mission: Saving Blue Whales with Drones.

Location: Gulf of California, Mexico.

Goal: Raise awareness and increase membership sign-ups for Planet Wild's app by offering a chance to win five of the original 1979 Flexi disc recordings of "Songs of the Humpback Whale."

My Role: I tracked app sign-ups, encouraged social media followers to join, and hosted a raffle draw to announce the five lucky winners on our social media channels.

Link: Click here